Australian Public Affairs
When the government relations branch of the company merged with the public relations branch to become a single entity a cohesive branding strategy was implemented. The creation of a new logo, branding colors, stationery and website. A cost effective system for creating company promotional materials with constantly updated written materials was also needed. The solution was to produce professionally pre-printed elements that could be combined with materials printed and bound in-house.
SCEGGS Redlands Private School
Creation of a variety of collateral for one of the most prestigious private schools in the Sydney area. Materials included: Print advertising, Annual reports, Bi-yearly Magazine, curriculum guide, school prospectus, parent handbooks, schedule of fees, stationery, recruitment advertising, expo banners, school signage, school calendar and other promotional materials.
The Osprey's at Belmont Bay
Proposal for the redesign of Wedding & Event Collateral for the Golf Club 'The Osprey's at Belmont Bay'. Previously the function space was branded as 'Osprey's Landing' but the club wished to unify the golf and functions areas. The existing golf club logo was modified to work for both, professional event photography was sourced and a cohesive collateral package established incorporating a presentation folder, banquet paper for function menus, pricing sheets, stationery, brochure, rack card and print advertising.
Golf Club Events and Promotions
One of my staple design tasks at Western Golf Properties was to create a range of printed and digital collateral to promote events and promotions for multiple golf clubs. Depending on the event and budget this could include: A printed 24x36 poster to be displayed in the lobby of the club (usually featuring the menu if a food & beverage event), a smaller 11x14 poster, table tents for restaurant dining areas, flyers to be displayed at front desk/golf shop or distributed to residents and print advertising in local newspapers. Digital artwork included: TV flat-screen slides, GPS advertising to be displayed on golf carts, featured event artwork for email blasts, Facebook and club websites.
Melos Magazine - Christian Schools Australia
I was tasked with creative lead and project management on this account. I liaised with association board members to bring their vision to life. Created magazine masthead, sourced stock and real life photography, designed magazine layout, supervised team contributions and oversaw print production process.
Western Golf Properties
Western Golf Properties wished to update their existing branding from a very traditional feel with muted earth colors to something fresher incorporating a brighter color scheme and more modern fonts. The website was revamped using Hubspot's content management system so that it could be easily updated by the Vice President of Sales and Marketing. A printed collateral piece was also designed to help the Director of Sales source new clients. A ring bound booklet was created with permanent pages and tabs mixed with more cost effective pages so that it could be updated easily with changing club portfolio and staff updates. Other collateral pieces included corporate holiday and birthday cards, direct mail campaigns, requests for proposals, advertising, stationery, invitations/evites, newsletters and employee informative materials.
Tournament Players Club Valencia
An example of collateral that might be produced for a typical golf club. Here the branding follows a more traditional feel. Other typical projects could include: logo design, branding & style guides, stationery, event folders, magazine & newspaper advertising, brochures, rack cards, direct mail, postcards, newsletters, loyalty club materials, membership documents, scorecards, pin placement artwork, gift certificates, vouchers, stickers, invitations, gift cards & holders, membership cards, surveys, restaurant menus, golf shop branded apparel & merchandise, billboards, tradeshow signage, club & retail signage, websites, social media artwork, online banner ads and email blasts.